Lone Star Summit 2025: Full Schedule

3:30pm CDT

Hashtag for Humanity: Engaging Communities Through Digital and Social Media

Monday August 4, 2025 3:30pm - 4:20pm CDT

Hashtag for Humanity: Engaging Communities Through Digital and Social Media
Social media is more than just likes and followers, it’s a powerful tool for strengthening your Habitat affiliate’s legitimacy, rallying community support, and turning online engagement into real-world action. This session will explore how to effectively use digital platforms to amplify your mission, engage key audiences, and convert followers into volunteers, advocates, and donors.
Topics include:
✅ The role of social media in building credibility and community trust
✅ Cause marketing: using digital storytelling to drive support
✅ Content planning strategies that maximize impact
✅ Understanding audience behavior across different platforms
✅ Best practices for moving online supporters into action
Whether you’re new to social media or looking to refine your approach, you’ll leave with practical strategies to enhance your digital presence and deepen your community impact.

Speakers

Gabriela Barberena

Community Engagement and Mission Officer, Habitat for Humanity Texas

Gabriela Barberena graduated from Texas A&M University’s Bush School of Government and Public Service in 2024 with a Master in Public Service and Administration - Nonprofit Management degree, where she was the Marketing and Communications Director of the Association of Fundraising... Read More →

Monday August 4, 2025 3:30pm - 4:20pm CDT
Pier Room

Community Engagement Fundraising

4:30pm CDT

How to Start New Programs

Monday August 4, 2025 4:30pm - 5:45pm CDT

Pier Room

Develop a strategic plan for launching and sustaining new initiatives.

Speakers

LJ (LaJuan) Gordon

Executive Director, North East Texas Habitat for Humanity

LaJuan Gordon is the Chief Executive Officer of Northeast Texas Habitat for Humanity, serving Gregg, Harrison, and Upshur counties, headquartered in Longview, TX. More than nine hundred households have achieved safer, healthier, and more affordable living conditions during her tenure... Read More →

Monday August 4, 2025 4:30pm - 5:45pm CDT
Pier Room

Administration ReStore Repair New Construction